Lucky Strike the best American brand of cigarettes.
Lucky Strike is an American brand of cigarette owned by the R.J. Reynolds Tobacco Company and British American Tobacco groups. Often referred to as "Luckies", Lucky Strike was the top selling cigarette in the United States during the 1930s.
In the late 1920s, thanks to an advertising slogan: "Reach for a Lucky instead of a sweet" - sales of Lucky Strikes increased by more than 300% during the first year of the advertising campaign.
Sales went from 14 billion cigarettes in 1925 to 40 billion sold in 1930, making Lucky Strike the greatest brand USA.
The company's advertising campaigns usually featured a idea that stressed the quality of the tobacco purchased at auction for use in making Lucky Strike cigarettes and claimed that the higher quality tobacco resulted in a cigarette with better flavor.
Lucky Strike was also a sponsor of comedian Jack Benny's radio and TV show.
The brand's signature dark green pack was changed to white in 1942. In a famous advertising campaign that used the slogan "Lucky Strike Green has gone to war". As a effect of British American Tobacco plc buying out American Tobacco Company in 1976, Lucky Strike came under control of BAT.
In 1978 and 1994, export rights and U.S. rights were purchased by Brown & Williamson. In the 1960s, filtered styles were launched in addition to a mentholated version called "Lucky Strike Green".
In late 2006, both the Full Flavored and Light filtered varieties of Lucky Strike cigarettes were discontinued in North America. However, Lucky Strike will continue to have marketing and distribution support in territories controlled by British American Tobacco as a global drive brand. In addition, R. J. Reynolds continues to market the original, non-filter Lucky Strikes in the United States. Lucky Strikes currently have a small base of smokers.
In 2007, a new packaging of Lucky Strikes was released, with a two-way opening which split seven cigarettes from the rest.
In 2009, Lucky Strike Silver (the brand marketed as lighter) changed their UK packets from the quintessential red design to blue, albeit with a red teaser outer covering the packet.